Digital transformation has become a buzzword in the business world, with organisations across industries striving to adapt and thrive in the ever-evolving digital landscape.

However, along with the opportunities that digital transformation brings, there are also various challenges that businesses must navigate. One of the primary challenges is the transformation of business processes. Organisations often need help to standardise and automate their internal procedures despite the availability of advanced software options.

According to research conducted by MIT, only about 25% of established firms have successfully implemented standardised and automated processes, highlighting the struggle many businesses face in adapting their operations to the digital age(Grab & Ilie, 2019).

This challenge is further compounded by the complexity of the technological developments driving digital transformation. Technologies such as cloud computing, Internet of Things, and artificial intelligence are resetting the rules of the game in business, making it difficult for companies to understand and navigate the topics they need to address fully. Moreover, businesses that have thrived on traditional practices and a rent-seeking modus operandi for an extended period may find it particularly challenging to adjust their ways of doing business in this new digital landscape particularly challenging. Digital transformation not only requires businesses to adopt new technologies but also demands a fundamental shift in the way they operate(Giebe & Schulz, 2021). They must reevaluate their value propositions, attract digital-savvy talent, and foster a culture of sharing and caring. These challenges are not limited to processes and technology; they also extend to the skills and capabilities of the staff. Digital transformation requires a workforce that is equipped with the necessary skills and expertise to embrace and utilize the latest technologies. Lack of staff skills or resistance to cultural change and risk aversion can act as significant barriers to digital transformation(KLEIN & BİBER, 2022). Furthermore, a clear understanding of the competitive landscape is essential for successful digital transformation. Businesses need to comprehend the competitive environment in which they operate to implement digital transformation strategies effectively. Without this understanding, businesses may struggle to identify opportunities for innovation and differentiation, leaving them at a disadvantage compared to competitors who have successfully embraced digital transformation.

Here are five points to evaluate your digital transformation readiness:

  1. Assess your organizational culture and identify any resistance to cultural change. Evaluate whether your company has a culture that is open to change and embraces innovation.
  2. Develop a clear vision and strategy for digital transformation. Outline the goals and objectives of your digital transformation journey.
  3. Identify the relevant technological developments to your industry and understand their impact on your business. Research and stay informed about the latest technological advancements, such as cloud computing, internet of things, and artificial intelligence.
  4. Invest in training and upskilling your workforce. Provide your employees with the necessary resources and training to develop the skills and competencies required for digital transformation.
  5. Continuously monitor and analyze the competitive landscape. Stay informed about the latest trends and developments in your industry, as well as the strategies and initiatives of your competitors.

By evaluating your digital transformation readiness based on these five points, you can better understand your business’s challenges and obstacles.

Ref.Team can assist with a deeper evaluation of your organization’s digital transformation readiness and provide tailored solutions to address any identified challenges.

Contact our team and meet for a coffee to discuss your situation.


  1. Giebe, C., & Schulz, K. (2021, May 10). Economic Effects of the Digital Transformation on the Banking Market Using the Example of Savings Banks and Cooperative Banks in Germany.
  2. Grab, B., & Ilie, C. (2019, January 1). Innovation Management in the Context of Smart Cities Digital Transformation.

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